Luxury car manufacturer BMW has announced that the brand has delivered 45 BMW cars to a fleet of The Leela Palaces, Hotels and Resorts adding to the luxury in one of India’s most premium luxury hospitality brand. Guests of The Leela Palaces, Hotels and Resorts will now experience modern luxury as they are chauffeured around in BMW cars. The Leela Palaces, Hotels and Resorts fleet has been updated with the BMW 7 Series, the BMW 5 Series and the BMW X5, across India, including the flagship hotel in the capital city of New Delhi, Bengaluru, Chennai, Udaipur, Gurugram, East Delhi, Goa, and Mumbai.
BMW Group India has also announced that the brand will be conducting a special demonstration that highlights the performance, capabilities and the vehicle’s innovative features to the fleet managers. Furthermore, an exclusive ‘Chauffeur Product Familiarization’ will also be conducted for the hotel’s chauffeurs which includes a training session focusing on safety, driveability and after-sales service.
BMW started operation in India from January 2007, and since March 2007, the brand has been locally producing 11 BMW models from the BMW Group Plant in Chennai which includes – BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 6 Series Gran Turismo, BMW 7 Series, BMW X1, BMW X3, BMW X4, BMW X5, BMW X7 and MINI Countryman.BMW in its product portfolio also displays the BMW X6, BMW Z4, BMW M2 Competition, BMW M4 Coupe, BMW M5 Competition, BMW 8 Series Gran Coupe, BMW M8 and BMW X5 M which are available in the country as completely built-up units (CBU).
In other news, BMW India has launched the first-ever BMW Urban Retail Store based on the BMW Facility NEXT concept and is the evolution of the BMW dealer network. The BMW Urban Retail Store has been launched with KUN Exclusive in Hyderabad, Telangana and comprises of a vehicle display area, exclusive BMW & MINI Lifestyle collections and car accessories section. The brand has also integrated a unique café by Blue Tokai that serves patrons an exclusive limited edition in-house brew of ‘BMW blend coffee’ along with specially selected gourmet snacks.