Tata Motors has launched the ‘Founder’s Edition’ Tata Tiago, Tigor, Altroz, Nexon and Harrier exclusively for Tata Group employees. The exclusive Founder’s Edition model pays tribute to Bharatratna J.R.D Tata who laid the foundation for the country’s largest automobile manufacturing company. To mark the brand’s 75 years of heritage, Tata Motor Car has introduced the New Forever range of cars which now carry the signature of the founder himself, J.R.D Tata.
Along with the Signage, the Founder’s Edition cars will also boast a new brand logo which comes with a deep blue background specially designed for the Founder’s Edition cars. The brand has also launched Exclusive Founder’s Edition postcards and photo frames for Tata Group employees as well.
The Iconic Series Postcards include a signed portrait of J.R.D Tata, a poster of the Gen-X Nano, Concept study of the Nexon, design renders of the Original Tata Safari and Safari Storme, design render of the iconic Tata Sierra, design render of the new Tata Safari, the Tata Harrier, the Original Indica, the Altroz and the concept design of a three-door Tiago.
In other news, Tata Motors recently unveiled the all-new Tata Safari a legendary lifestyle SUV in the Indian market which is expected to be priced close to the INR 15 lakh mark. The Safari is built on the brand’s OMEGARC platform and features Land Rover D8 derived chassis and front suspension, as well as Lotus Engineering, tuned rear suspension which gives the SUV abilities to traverse over rough terrain with ease.
The brand has also launched the Limited Edition Tata Tiago at the price of INR 5.69 lakh ex-showroom, Delhi further strengthening its New Forever range of cars. The Limited Edition Tiago celebrates the Tiago hatchback facelift’s first anniversary and is offered in three colour options – Flame Red, Daytona Grey and Pearlescent White.