Tata Motors cliches a remarkable milestone in the EV domain. The carmaker celebrates its production milestone of 50,000 EVs. This is a strong testament to the faster adoption of electric vehicles in India. A favorable policy environment, positive word of mouth from existing customers, practical product options, better ride and handling, and attractive cost of ownership are the key factors benefitting the sales of EVs.
Massive Demand For EVs
Tata Motors, one of the pioneers of EVs in the country, has received an overwhelming response. With a well-calibrated product mix and strong consumer-facing initiatives, Tata Motors has been able to address barriers to EV adoption in today’s times. The brand has created an entire EV ecosystem with Tata Group companies to provide simple, cost-effective solutions for customers.
Tata Motors’ Diverse EV Lineup
Celebrating the 50,000th EVs in India is a strong remark. The current portfolio of EV offerings is resonating with people across the country. EVs of today’s times offers a practical solution to problems of rising fuel prices and worsening pollution. Although there are some concerns related to the charging infrastructure. But, there are a lot of positives to talk about as well. Customers are now quite open to welcoming EVs. And thus, this transition from early adopters to now EVs becoming a mainstream choice for Indian customers.
Plans For The Future
To democratize electric mobility in India Tata Motors is offering an EV option for everyone. Starting with the Nexon EV to the newest addition – Tata Tiago.ev. The Company’s deep understanding of EV customers has resulted in an exciting product mix with the most relevant features which is second to none.
To enhance ownership, the Company has not only introduced features like Multi-Mode Regen and Multi Drive Mode. But also educated customers about the know-how ways to drive and maintain their EVs for optimal range. All products use the high voltage Ziptron architecture, which is driven and proven for over 450 million kms across diverse and challenging Indian terrains. Going forward, Tata Motors will direct more resources toward EVs. They are focused on a three-phased architecture approach for EVs and plan to launch 10 EVs in 5 years.
Also Read: Tata Tiago EV bags 10,000 bookings in 1 day, introductory pricing continues.
