In recent years Tata Motors has been in much demand. Having a portfolio of exciting products like Nexon, Altroz, Safari and more, is propelling a high volume of sales like never before for the company. Thus, to support this, Tata Motors is adding more dealerships to its network. Recently, the carmaker inaugurated 70 new sales outlets across Southern India in a single day. This is one of the largest expansion drives carried out by Tata Motors of all time. All the 70 new sales outlets have come up across 53 cities, of which most are emerging markets. These new showrooms will further expand Tata Motor’s presence in the country, thus boosting the sales figure.
After adding these new sales points, the Tata Motors network in South India stands as follows – Karnataka, Tamil Nadu, Pondicherry, Telangana, Andhra Pradesh and Kerala; Tata Motor’s network total count is now 272. And the overall count of retail footprint across the country now has grown to 980. 32 new dealership chains have opened in Bangalore (7), Chennai (5), Kochi (4) and Hyderabad (4).
This massive expansion drive also includes 38 new outlets in the upcountry markets in Southern India. Tata Motors mentioned that the Southern Indian market contributes close to 28 percent of the total volume sold. And thus, this expansion drive is very much important from a business point of view. Having over 12.1 percent market share in South India, Tata Motors plays an important role in the region.
Since the launch of Tiago and Tigor, Tata Motors sales have completely taken a rebound. With the introduction of its New Forever range of passenger vehicles, the company has recorded its highest ever passenger vehicle sales in March 2021 in almost 9 years. For the Financial year 2021, Tata Motors passenger vehicle business registered its highest-ever annual sales in the last 8 years, registering a growth of 69 per cent compared to the Financial year 2020.