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Tata Motors launches ‘EVOLVE’ for Tata EV owners

Written by Kanad Kalasur

On the occasion of the World Environment Day, Tata Motors has launched a new programme for Tata EV owners. The EVOLVE will offer a host of customer focussed activities as well as experiential drives, activities and other community focused initiatives as well. It will also include exchange and upgrade programs, and other referral benefits.

First initiative under the EVOLVE

To kick things off, the EVOLVE will first host a customer engagement initiative known as the limited referral program. This will start in a phased manner. Under this, customers will get a chance to win rewards like exclusive experiences, for supporting the Tata EV tribe. When friends and family are added to this group, customers will win assured gifts with benefits for the maximum conversions going up to curated travel packages to exquisite locations such as Machu Picchu, Iceland or a chance to watch the Grand Slam live. The top 13 EV consumers will be eligible for the benefits.

The EVOLVE program will be live in 13 cities in the first phase. These include Delhi NCR , Mumbai, Bangalore, Pune, Hyderabad, Chennai, Ahmedabad, Kolkata, Kochi, Jaipur,Thiruvananthapuram, Coimbatore and Visakhapatnam.

Tata Motor’s EV line-up

At present, Tata has the Tiago EV, Tigor EV and the Nexon EV on sale. Tata also commands a good market share in the mainstream EV market. Further, according to Tata, the sales of EV units have been increasing over the years.

The Tata Nexon EV is available in the Prime and Max variants. While the Prime range starts at INR 14.49 lakh and goes all the way up to INR 17.19 lakh, the Nexon EV Max range comes in the INR 16.49 lakh to INR 19.54 lakh (ex-showroom) bracket. With the rise in demand for EVs, Tata Nexon has been in much demand. So much so that it is currently the most-sold EV in the Indian market. Taking advantage of the first mover strategy, Tata Motors has been selling in good numbers.

Also Read – Tata launches Nexon EV Max XZ+ Lux with new infotainment.