Tata Motors has announced the launch of a new initiative named ‘Anubhav’. With this, the company is aiming to expand its market to rural customers. Rural India accounts for a very large population of people and has a lot of potential in terms of market volume. Thus, Tata Motors is fully determined to exploit this demand and increase its sales figure.
Under this, Tata Motors will help increase reach in Tehsils and Talukas, which have high potential in terms of the rural population. Tata Motors mentioned that Rural India sales contribute around 40% to the total passenger vehicles sold in India. And this is quite an encouraging figure to lure in a lot of automotive makers. Renault is one such brand that is also expanding its presence in the rural market quite aggressively.
The company will set up 103 mobile showrooms that will help create brand awareness. The main aim of these mobile showrooms is to help existing dealerships offer a doorstep sales experience to customers. Thus providing them with all necessary information about the New Forever range of cars & SUVs.
Furthermore, customers can also learn about accessories finance schemes, book a test drive and evaluate existing cars for exchange. Tata Motors mentioned these mobile showrooms are based on the very reliable Tata Intra V10. Operating under Tata Motors’ supervision and guidance, the dealerships will define monthly routes for these vans. Then will ply and cover these areas, thus covering the designated village or tehsil.
To keep track of these mobile showrooms, Tata Motors has equipped them with GPS trackers. This will ensure efficient coverage and also keep track of the movement of these mobile showrooms. These mobile showrooms will be a one-stop solution for rural customers seeking information about cars, finance schemes, exchange offers etc. Tata Motors is quite confident that this concept will help them expand their reach and gain more sales.
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