Tata Motors has today announced its consumer offers for its passenger vehicles ahead of the auspicious Onam festival. The company mentioned that Kerala is among the top three markets, where its range is leading in their respective segments. To mark the Onam celebrations, the company is extending exciting offers up to INR 60,000 on its cars. Furthermore, the company is also offering priority delivery for customers.
Tata Motors has partnered with leading PSUs and private and regional financiers to offer attractive finance schemes. This includes up to 95 per cent on road finance and 7-year loan tenure for no income proof customers.
Kerala – An Important Market For Tata
Kerala is an important market for Tata and offers immense opportunities to sustain the growth story in the region. All these efforts towards enhancing customer experience have resulted in a customer retention rate of over 72 per cent. And this is also the highest in the country. With this initiative, Tata Motors brings in more benefits so that customers can celebrate Onam with the brand. Tata Motor’s ‘New Forever’ range of cars is quite popular in the country, and the trend is the same for Kerala as well. This initiative will also attract new customers to the brand. Thus a perfect way to start a new journey with Tata Motors on the auspicious occasion of Onam.
Products like Punch, Tiago and Nexon are among the top 10 highest-selling cars in Kerala, thus marking the dominance of the brand in the state. Tata Motors is confident that the festive season will further boost its sales performance in the state. The target is to grow more than
40 per cent over second-quarter of FY22 in this region. Kerala market is critical for Tata Motors, and in the previous year as the state emerged as the second-best performing market for Tata in terms of sales. To make its New Forever range of cars and SUVs more accessible in Kerala, Tata Motors has expanded its network.
There are currently over 100 dealership outlets and 51 service centres in the state. Going forwards, Tata Motors continues to expand its reach in the state aggressively. Tata Motors has been a key innovator, especially in the aftersales arena. Recently Tata launched its 18 EzServe units across the state. This works by providing a two-wheeler-based quick response service, thus enhancing customer experience.
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