Tata Motors has revealed that their next few passenger car launches will include the Altroz premium hatchback, H7X which will be a 7-seater Harrier-based SUV revealed as the Buzzard and the H2X sub-compact SUV concept. These launches will happen starting from this year onwards, and the brand is confident that the cars with their design will wow customers.
Tata Motors claim to have a GLOCAL approach with their new range of cars. The brand wants to deliver global cars, with local markets kept in mind. The brand as over 170 members in their design team from nearly 12 nationalities working on the next-generation of Tata Motors’ cars and have been stationed at 3 design studios that the brand has in Pune (India), Coventry (UK) and Turin (Italy).
Tata Motors debuted their IMPACT design philosophy with the cars like Tiago, Hexa, Tigor and Nexon. All of these cars were received quite well by the masses, and they stood out as quality cars compared to the old steeds at the Tata Motors showrooms. The IMPACT design first came to light in 2016.
The IMPACT 2.0 design language came to life with the Harrier, earlier revealed as the H5X concept. The Harrier from Tata Motors is an iconic car, especially considering it is a Tata! And also, since it has the chassis DNA from the Land Rover. The next few car launches which include the Altroz, H7X and H2X will have a same IMPACT 2.0 styling, which will be striking and bold to appeal to the mass market.
Tata Motors promises that the new range of cars along with active and passive safety features will also be built strong to keep the occupants safe. Tata was the only brand to invest in a crash test facility back in 1997, when nobody really cared about it.
We wish Tata Motors also revives iconic names like the Sierra, Safari and Sumo in the future. With a good direction in design, and a strong legacy of these brands, it would be interesting to see how these cars if brought to life would look and feel like.