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Key Highlights: Sales Milestone: Hyundai has sold over 6.75 lakh connected cars in India since 2019. Rapid Growth: The contribution of connected cars to Hyundai’s sales has increased from 4.7% in 2019 to 25.7% in 2024. Advanced Technology: Hyundai’s Bluelink platform offers a range of features including remote services, real-time tracking, and in-car payments. Hyundai Motor India Limited announced it has sold over 6.75 lakh connected cars since 2019. The milestone reflects the growing demand for tech-savvy features among Indian car buyers. Hyundai Bluelink Hyundai introduced its Bluelink technology in 2019 with the Hyundai Venue. The platform offers features like remote services, real-time vehicle tracking, and in-car payments. Since then, Hyundai has expanded Bluelink to 12 models, including the i20, Creta, and Tucson. The company’s connected cars now make up 25.7% of its total sales, up from 4.7% in 2019. The rise in demand for connected car technology has been driven by younger, tech-savvy buyers who seek convenience and advanced features. Hyundai’s Bluelink platform provides a seamless transfer of information between the car and the user’s mobile device. It offers features like remote climate control, vehicle tracking, and emergency contact notifications2. The platform also includes an in-car payment system, allowing customers to pay for EV charging directly from the vehicle’s infotainment system. Competitors Hyundai faces competition from other automakers offering connected car features, such as Maruti Suzuki with its SmartPlay Pro and Tata Motors with its iRA. These brands also cater to the growing demand for connected car technology, providing similar features to enhance the driving experience. Our Thoughts The Bluelink platform has significantly improved the ownership experience, transforming cars into lifestyle products. Hyundai's connected tech has been easy to use and offers seamless features. The fact that these features are offered in smaller cars like the Hyundai i20 is commendable. Notably, we can see the demand for the product among customers. Connected car tech will only keep getting better in the future. It will be interesting to see what features manufacturers will come up with as the technology advances. Also Read: Kia Syros official fuel efficiency revealed – better than Seltos?

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