Suzuki Motorcycle India Private Limited has launched its new Apparel and Merchandise in India. For 2023, the Apparel and Merchandise will include the lifestyle collection that will be available with all Suzuki Premium two wheeler dealerships.
The merchandise and apparel line will offer an increased aspirational fell of the bike maker while affirm the brand’s position as a motorcycle maker in India. This collection aims to cater to all the motorcycling enthusiasts in India.
The Apparel and Merchandise also aims to create a Suzuki World for the motorcycle lifestyle enthusiasts. The launch of this will help the Japanese company in its overall Indian strategy for its Premium bike dealerships. Suzuki aims to make these dealerships as the one-stop-shop for all the requirements of riding enthusiasts. The collection will offer a unique and memorable experience to the potential bike buyers.
The Apparel and Merchandise will initially be based on the wildly popular brands like the Hayabusa and the legendary Katana. Apart from this, Suzuki has also introduced exclusive ‘Bike Zone’ dealerships in Delhi, Pune, Thane, Bengaluru, Surat and Kerala which will further enhance the purchase experience of all motorcycle aficionados.
The 2023 collection will be available at all the aforementioned Suzuki Premium two-wheeler dealerships from March 2, 2023.
To keep up with the upcoming emission norms, Suzuki Motorcycle has brought in its range of OBD 2-compliant scooters. This includes popular ones like the Access, Avenis and Burgman street scooters. Apart from the OBD 2 compliance, the scooters are also E20-ready and hence they will now run on 20 per cent ethanol-blended fuel.
Along with this update, Suzuki as also increased the price of these scooters slightly. The Suzuki Access 125 now starts from INR 79,400 and goes up to INR 89,500, while the price for the Avenis starts from INR 92,000 and goes up to INR 92,300. The price for the Suzuki Burgman Street varies from INR 93,000 to INR 97,000 (all prices Ex-showroom).
Also Read – Check out the 2023 Suzuki V-Strom 650 Explorer.