Skoda Auto is expanding its network in India thanks to the Kushaq SUVs launch in India. The brand claims that it has grown its presence by 15% in the last month with the launch of the Kushaq SUV. The company is focussing on expanding the network as an essential part of the Kushaq launch strategy.
Skoda has announced that it will be present in more than 100 cities across India by August 2021. With this, Skoda will have more than 170 touchpoints, including sales and service facilities. Using the expansion strategy, Skoda will cater to the growing demand in its product portfolio. The brand will also use the three-pronged approach, which includes launching new products, introducing new services and customer-centricity.
Skoda reveals that since the launch of the Kushaq SUV, the brand has received more than 200 dealer partner applications. The brand credits the Kushaq to have infused both excitement and confidence across the dealer fraternity. The 200 applications include existing dealer partners as well as new dealers.
Skoda Auto India will be present in 100 cities by August 2021. These include new markets in Sangli, Navsari, Vapi, Bhilwara, Faridabad, Panchkula, and Hardoi. Skoda will also enhance its presence in existing markets such as Patiala, Sirsa, Ghaziabad, Alwar, Aligarh, Siliguri, Bhavnagar, Satara, Ahmednagar, Belgaum, Shimoga, Kannur, Alleppy, Dindigul, Karur, Nellore, Bhimavaram and other tiers two and tier three cities. But this does not include most metropolitan cities and state capital cities.
Recently, Skoda launched a new Peace of Mind Campaign built on four key pillars – Cost of ownership, Customer Reach, Convenience and Transparency. Under the initiative, Skoda offers engine oil prices and spare parts leading to the reduction of maintenance cost by 21% for 5 years or 75,000km, improving reach etc.
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