While ŠKODA AUTO India’s INDIA 2.0 project is already in the works. The introduction of the KUSHAQ and the SLAVIA have grown into successful products. But it is not the end of the company’s INDIA 2.0 strategy. The car manufacturer continues to grow in the form of its network. Skoda has now increased its customer base and now has over 225 touchpoints across India. Skoda is targeting customer centricity and customer satisfaction has been pivotal to ŠKODA AUTO India’s INDIA 2.0 strategy. The key to achieving this is by expanding the network and being closer and more accessible to the customers.
The customer touchpoints include both sales and service outlets, compact workshops, and showrooms. All these are perfect avenues for Skoda to offer a fabulous purchase, ownership and maintenance experience. With lower costs of ownership, industry-leading warranty and maintenance packages, Skoda’s deeper penetration of its network is all part of its aim at providing customers with a rewarding experience when they own a ŠKODA.
ŠKODA AUTO India recorded 2022 as its Biggest Year in the country with maximum annual sales. They crossed the 50,000 mark and more counting for the current year. Skoda has already doubled its annual sales over 2021. And this makes India its third largest market internationally. On its journey of increasing customer touchpoints since the advent of INDIA 2.0, ŠKODA AUTO India stood at a mere 120 such facilities in December 2020. The figure rose to 175 in December 2021. And is now at over 225, with a target to soon touch 250 touchpoints all across the country.These customer touchpoints include fully digitalised showrooms, sales, dealerships, service centres, branches and compact workshops among others.
Just two months earlier, the ŠKODA KUSHAQ SUV earned a full 5-star safety rating in the GNCAP crash test. The SLAVIA sedan, introduced in March 202 too, has played an important role in reviving the mid-size sedan segment in India.
Currently, it is seeing double-digit growth today. Both cars use the MQB-A0-IN platform that was developed specifically for the Indian market. The focus was on lower maintenance costs and up to 95 per cent localisation. These INDIA 2.0 vehicles are now finding their places in left-hand-drive markets like in the Gulf and are set to enter Vietnam in 2024.
Also Read: Year end offers of Skoda Slavia & Kushaq.