Mahindra is in the headlines yet again and for all good reasons. The Indian SUV maker announced a major milestone for its Bolero SUV. The rugged SUV has now crossed the one lakh sales milestone in FY 2023. This is a remarkable achievement for the SUV maker. As it stands, Mahindra has sold over 14,00,000 units since its launch in 2000. The Bolero Neo, which arrived in India in 2021, has also been a hit. It has contributed significantly to the Bolero SUV lineup’s impressive sales record.
With over 1.4 million sales in total, Bolero has become a household name in the Indian market. The car is often more than just an SUV. More so for the semi-urban and rural Indian markets, where Bolero gets a cult fan following. One lakh sales in FY 2023, a testament to the unwavering trust and loyalty of cherished customers for the brand. As mentioned, the Bolero Neo launched in July 2021, has successfully extended the Bolero SUV lineup. This has allowed Mahindra to attract new customers from various segments in tier-one and urban markets.
Both SUVs have received record sales growth of over 28 per cent in FY 2023 compared to FY 2022. In fact, for several months now, the Bolero SUV has maintained its position as one of the best-selling Mahindra products in the Indian market. In addition to this, Mahindra has also upgraded the powertrain of the Bolero and Bolero Neo. This is to comply with the new RDE and BS6 Phase 2 norms. This will further help Mahindra in maintaining its impressive sales growth and gain more customers in this run. It is noteworthy to mention with the new RDE norms implementation, the carmaker has also hiked the prices of the Bolero SUV in India.
Also Read: Mahindra Auto sold highest-ever vehicles at 66,091 units with 21% growth.