Royal Enfield releases its sale report for June 2021. The motorcycle company mentioned that it sold a total of 43,048 units for the given period. This figure, when compared to June 2020, which stood at 38,065 units, results in a growth of 13 per cent. Royal Enfield sold 35,815 units in June 2021, as against 36,510 units for the same period last year, in the domestic market. In terms of international business, Royal Enfield exported 7,233 units in June 2021 compared to 1,555 units for June 2020, which translates to a growth of 365 per cent.
Royal Enfield has always been a forerunner in extending its hand to support the needy. The brand has committed INR 20 Crore in the given pandemic situation to support India fight this deadly virus. The company provided incentives to build a robust and long-term medical infrastructure, thus aiding remote and rural communities. Royal Enfield has also incorporated programs inspired by UN’s Covid-19 frame ‘Build Back Better’. These programs helped to smooth the situation by enabling the local administration with immediate response measures. Eicher Group had initially committed INR 50 Crores last year to support relief and rehabilitation efforts.
To inspire the customers and celebrate the spirit of pure motorcycling, Royal Enfield has initiated this #TimelessClassic Campaign. Motorcyclists across the country can participate in this campaign. All they need to do is share their favourite ride and adventure memories with their Classic 350. Then, customers must tag their photos with the TimelessClassic hashtag and mention ‘royalenfield’ in their respective posts. Customers are open to share their memories in any format, be it an image, video, or reel.
Royal Enfield mentioned that the best and most passionate stories from this campaign would feature across Royal Enfield’s social media platform, thus inspiring other riders to join in and share their experience. This campaign will also reflect Royal Enfield as a true Motorcycling-based company, thus creating a special connection with their customers.