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Royal Enfield sales grew by 37% in December 2020

Written by Nizam Shaikh

Royal Enfield has announced the Chennai-based manufacturer’s sales performance reports according to which the brand has registered sales of 68,995 units in the month of December, against 50,416 motorcycles sold in the same period last year. This shows that the company’s sales grew 37% for the period of December. 

In December 2020, the brand sold 65,492 units of motorcycles in the Domestic market while 3,503 units of motorcycles were exported. For the same period in 2019, the brand sold 48,489 units in the domestic market while 1,927 units were exported. The exports alone show a growth of 82%. 

Year To Date, the brand has registered sales of 4,07,746 units in 2020’21 against 5,33,089 units in 2019’20 showing that the company has de-grown by -24%. When compared to its sales performance in November 2020, Royal Enfield recorded sales of 63,782 motorcycles as compared to 60,411 units in the same month last year. 

The brand expected to push the momentum further with the brand’s latest entrant the Royal Enfield Meteor 350 which has been developed from grounds-up and features a new-generation chassis and engine. The new Royal Enfield Meteor 350 targets a wide range of audience and is expected to enable the brand to grow in terms of sales in the coming quarter. The Royal Enfield Meteor 350 is powered by a new J-series 349cc air-oil cooled single-cylinder four-stroke engine that makes 20.2 Bhp of power and 27 Nm of torque matched to a new 5-speed transmission. The engine conforms to BS6 emission compliance. 

Apart from the new motorcycle, the brand is also expected to strengthen its product portfolio with a number of new machines which will be the result of the newly developed engine, chassis and new electronics including the Royal Enfield Tripper Navigations system. The company has also launched a new digital configurator called Make-It-Yours or MiY that enables customers to personalize and accessorize their motorcycles before making a purchase. 

The Royal Enfield MiY includes – the Interceptor 650, Continental GT 650, the Royal Enfield Meteor 350 and the Royal Enfield Classic 350. The brand will be adding more models to the online configurator soon.