Royal Enfield has been the top choice when it comes to getting personalized and customized riding gears. Taking the inspiration from all the artists, riding enthusiasts and customers who have proved their love for the brand by personalising their motorcycles as they want, Royal Enfield had introduced the ‘Make It Yours’ initiative. Through this, customers were allowed to personalize their Royal Enfield motorcycle via app-based 3D configurator right at the time purchase.
The app-based 3-D configurator the customers could choose from a plethora of customisation options which included various choices of colours, trims and graphics. Now, Royal Enfield has decided to include its apparel and riding gears into this initiative as well. Having learnt from the success of this initiative on the Meteor, the Classic and 650 Twin, Royal Enfield wants to spread the word to all its customers that they can now customize their riding gears such as t-shirts and helmets and match it to their motorcycles under this MiY initiative. Royal Enfield confirmed that there are a total of 15,000 options for t-shirts using various combinations of text, decals, graphics and colours. The customers will have the option to add up to 15 characters on the front and backside of the shirt.
For helmets, Royal Enfield mentioned that it has a total of 7,000 distinctive options and the customers can personalize their helmets on the basis of shape, the fabric used, decals, visors and more. Customers will also have the option to add text to their helmets which will be limited to 14 characters on the 1st row and 20 characters on the 2nd row.
Royal Enfield has set up a starting price for the customization of helmets at INR 3,200 and for the shirts, it is INR 1,250. The customised riding gear is expected to be delivered within 15-30 days from the date of order. Customers can visit their nearby stores or check out the official Royal Enfield Website to experience the ‘Make It Yours’ Initiative.
