Royal Enfield had launched the Hunter 350 back in India in August. This was the motorcycle maker’s entry-level and most affordable model. As of now, it is yet to breach the sales of the Classic 350 which sold 25,571 units in September. But the sales of the Hunter 350 are commendable and the motorcycle has become quite popular in the segment.
Sales Volume Comparion
Last month, Royal Enfield sold a total of 17,118 units of the Hunter 350. This number is only slightly lesser than in August wherein 18,197 units of the motorcycle were sold. Noteworthy to mention, that number was pretty close to the Classic 350’s August sale number of 18,993 units. Now, as compared to its closest rival- the Honda CB350, the Hunter 350 is far ahead in terms of total units sold. Honda racked up 3,980 units of the CB350 in September. Meanwhile, for August this year, the total sales figure stood at 3,714 units.
Key Reasons For Hunter 350’s Increasing Demand
To understand why this is the case, we need to look into two things. India is a very price-sensitive market. Thus price tags play a very crucial role and dictate sales in the market. The Royal Enfield Hunter 350 starts at INR 1.49 lakh. On the other hand, the Honda CB350 retails at a price tag of INR 2 lakh for the DLX version. A difference of almost INR 50,000 is quite significant thus directing more customers to the Hunter 350.
The other reason is the vast dealership and service network of Royal Enfield. Given its massive presence and brand value, Royal Enfield offers a more appealing proposition when compared to Honda. Honda BigWing showrooms take up the responsibility of retailing the CB350 as well as the CB350RS in India. Currently, these BigWing showrooms do not have a wide presence when compared to Royal Enfield’s. Thus, this also becomes an important factor in attracting more customers to opt for the Royal Enfield product.
Also Read: Royal Enfield Hunter 350 Vs. Honda CB350 RS – Specification Comparison.
