Reise Moto, a division of Mahansaria Group has announced the launch of their premium two-wheeler tyre brand ‘Reise’ in India. Developed and designed in an attempt to bring international quality tyres to Indian roads. Reise claims to have a natural extension of synergies and convergence of the strong pedigree of the Mahansaria group and its tough and rugged DNA. Reise also utilised Mitas’s European lineage and understanding of specialised two-wheel applications and off-road capabilities.
Reise is a German word that translates to “Trip”. Designed specifically in Europe and Engineered in India, Reise will cater to the growing segment of two-wheeler customers in India. These tyres are perfect for the ones aspiring to ride with confidence whether on the road or off-road. With access to Mitas’ European technology, Reise Moto will aim to bring the widest range of technological products.
Given today’s highly dynamic Indian two-wheeler space, the idea is to serve the ever-evolving needs and aspirations of enthusiasts. Reise Moto claims to understand the Indian tyre industry to its core. The long-term aim is to bridge the gap in the demand for an international quality range of tyres for Indian roads. Reise’s first and foremost goal is to elevate and deliver a world-class riding experience. This will encourage and inspire Reise riders to take on new roads with the confidence to ride more.
Under the Reise brand, Reise Moto has launched a total of 26 SKUs in Phase 1. These are under 6 sub-brands viz. trailR, tourR, traceR and troopR for the motorcycles category. Meanwhile, tripR and twistR are for the scooters category. These specialised tyres are optimised for purpose-specific performance for each sub-segment in the high-end performance.
In the motorcycles category -trailR series is perfect for the true blue off-roader who wants to conquer every imaginable terrain. Meanwhile, the tourR will cater to the relaxed adventurer who wants to munch miles on the go. traceR series is more suitable for racetrack-inspired sticky road tyres for corner carvers. Lastly, the troopR caters to the commuter segment.
In the scooters category, tripR series are touring tyres types to cover longer distances. On the other hand, twistR series is for quick spins in and around the City.
Reise Moto is already developing a formidable network of distributor partners to sell the Reise range of tyres.
Also Read: Apollo Tyres launches Tramplr enduro tyres for motorcycles in India.