Despite the continual challenges that impact the automotive industry worldwide, saying Porsche India is doing good in terms of sales would be an understatement. Porsche India recorded a 118 per cent sales growth for the first half of 2022. From January to June this year, Porsche India delivered 378 new cars. Porsche delivered more cars in the first half of 2022 than the individual year figures from 2018, 2019 and 2020.
Porsche India’s Brand Manager said that these sales figures are an encouraging sign that the industry is recovering. He also added that the demand for high-end sports and luxury cars is also returning to pre-pandemic levels. In addition, July marks Porsche’s 10th anniversary. Thus, the new sales record couldn’t have come at a better time.
On the back of this success, Porsche India will also welcome two new retail partners to its dealership network. Details are currently unavailable. However, Porsche says it will announce further details in the coming months. Earlier in 2022, Porsche appointed KUN Premium Cars Pvt. Ltd. as its dealer partner in Chennai. Furthermore, the brand also appointed VST Supercars Pvt. Ltd. as its dealer partner in Bengaluru.
With the arrival of Porsche’s all-electric Taycan and a continued push towards electrification, Porsche witnessed a strong demand for the Taycan since its launch. The all-electric Taycan, with 37 units sold, was Porsche’s third best-seller so far in 2022.
The demand for SUVs in India also helped the brand massively. Porsche sold a total of 292 SUVs from January to June. Thus, resulting in a 77 per cent share of the total figure of 378 deliveries. The 292 units consisted of 167 units of the Cayenne and 125 units of its smaller sibling, the Macan. The brand’s iconic sports car, the 911 Coupe, recorded 27 units in sales. Meanwhile, Porsche sold 19 units of the family-sized limousine, the Panamera.
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