Ola Electric is planning to expand its portfolio with the introduction of sporty and touring electric scooters. This move comes as part of the company’s broader strategy to cater to diverse customer needs and preferences, particularly in the premium segment.
During a recent presentation, Ola Electric unveiled its ambitious plans to launch five new electric scooters under two new brands, S2 and S3. The S2 range will include three variants: City, Tourer, and Sports, while the S3 range will feature the Grand Adventure and Grand Tourer models. These new offerings are expected to be based on the Gen 3 platform, promising enhanced performance and extended riding range.
The upcoming scooters are designed to appeal to a niche market, with prices likely to exceed INR 2 lakh. Ola Electric aims to address the growing demand for high-performance electric scooters that offer both style and substance. The new models will feature advanced technology and improved battery life, making them suitable for long-distance travel and daily commuting alike.
While Ola Electric’s expansion plans are promising, the company faces challenges in terms of after-sales service. There have been reports of customer dissatisfaction with the service experience for the existing S1 range. Addressing these issues will be crucial for Ola Electric to maintain its reputation and ensure customer loyalty.
Ola Electric’s foray into the premium electric scooter segment is expected to shake up the market. With the introduction of sporty and touring models, the company aims to attract a new demographic of customers who seek performance-oriented EVs. This move aligns with the broader trend of increasing adoption of electric vehicles in India, driven by environmental concerns and government incentives.
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