Tata Motors has announced that the brand will celebrate the ‘National Customer Care Day’ on 23rd October. The brand will be paying homage to the first truck roll-out from the Tata Motors Jamshedpur plant in 1954. Tata has also announced that on the celebratory occasion, the brand will launch its annual customer-engagement program, the Grahak Samvaad. Tata will hold the Grahak Samvaad program between 20th October and 28th October.
What is Grahak Samvaad?
The Grahak Samvaad is a customer-engagement program that aims to educate the customers about the company’s innovative service and product offerings. Under the initiative, executives from Tata Motors will interact with customers to collect feedback. The executives will try to gain an understanding of the customer, their expectations, key pain points and suggestions, through the innovative program. This will help the brand streamline its aftersales service and improve its product offerings in the Indian market.
Tata’s Sampoorna Seva 2.0
Under the Sampoorna Seva 2.0 program, Tata Motors already offers its customers the best-in-class commercial vehicle value-added service. Also, the brand is offering complete peace of mind to the customers as the Sampoorna Seva comes with various packages. These packages include breakdown assistance, guaranteed turnaround time, Annual Maintenance Contracts (AMC), and easy availability of genuine spare parts. The brand also offers best-in-the-industry value-added services like Uptime Guarantee, Onsite Service and Fuel Efficiency Management Program. The company is also offering Fleet Edge – Tata Motors’ next-gen digital solution for optimal fleet management as a standard fitment. This will further improve uptime and reduce the total cost of ownership of the vehicle.
Tata Commercial Vehicle Business
In the Indian market, Tata Motors registered the total domestic sales of commercial vehicles at 30,258 units for September 2021. This is up from 23,211 units for the same period last year. The gradual reopening of businesses has also played a crucial role in the gradual pick up of sales. The brand reveals that the demand in the Medium and Heavy Commercial vehicle segments is the maximum.
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