Hero MotoCorp has today announced that they will be retailing spare parts for all of their motorcycles online. The brand has introduced a new e-commerce website ‘hgpmart.com’ which will allow customers to directly order parts needed at their doorstep. This will also prevent the sale of fake parts, and customers buying it directly from the company need not worry about the quality & genuinity.
With the digital footprint growing across the length and breadth of the country, allowing parts sale online not only offers peace of mind to the customers, but even the company can retain a lasting relationship with the customer by providing support, as and when demanded.
Hero MotoCorp will use a hub & spoke model to deliver parts ordered to customers. Hero MotoCorp currently has around 100 parts distributors across the country.
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Hero MotoCorp will be using Delhivery as their logistics partner for this service. Hero MotoCorp has had a successful attempt with digital sale of two-wheelers when they sold over 5,00,000 units via Snapdeal in a single year.