Japanese automotive giant Nissan India has announced its partnership with Zoomcar and Orix for its ‘Nissan Intelligent Ownership’ platform. Aimed towards all Nissan and Datsun Owners in India, the platform focuses on their progressive and asset-lite lifestyle. Nissan India has launched its ownership model platform in 6 cities: Delhi NCR, Bangalore, Chennai, Mumbai, Hyderabad, and Pune. The brand has ensured that there are no hidden fees or charges for the subscription plan except for a refundable deposit.
During the onset of the subscription plan, customers have to pay a fixed monthly fee based on the selected tenure. Customers can book their desired subscription plan on Nissan India’s official website or by visiting their nearest dealership. The subscription plan provides coverage for all maintenance costs, including scheduled/unscheduled repairs, tyre and battery replacement, and 24X7 RSA. Additionally, the plan covers the cost of paperwork, zero depreciation insurance, registration fee, road tax, and RTO expenses.
Some of the perks included in the ‘Nissan Intelligent Ownership’ platform are FASTag, standard accessories, pick-up, and drop facility. Shop@Home is an end-to-end platform also announced by Nissan India in order to extend its contactless car buying experience. Using this platform, customers can explore Nissan showrooms and test drive the cars virtually with options for customization.
The platform also enables customers to evaluate the exchange value of their existing car and calculate and compare EMIs. After booking their personalized car online, Nissan offers customers the option to pay at the dealership to improve their experience. All Nissan customers and prospective buyers can use the Shop@Home platform for an easy online shopping experience.
Recently, Nissan India announced its sales report for October 2021, in which it sold a total of 6,917 units. Out of the total sales figure, Nissan India sold 3,913 vehicles domestically and exported 3,004 units. When compared to the sales made in October 2020, Nissan India’s achieved a growth rate of 254%.
Although, the automaker has mentioned that the global shortage of semiconductors has hampered their products and supplies. Thanks to high vaccination rates and the opening up of businesses, prospective buyers are once again visiting dealerships across India. The automaker has also confirmed that its current cumulative sales in 2021 are higher than its total sales from 2020.
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