Nissan Motor India has released its sales report for the month of August 2022. The carmaker sold cumulative wholesales of 8,915 units, inclusive of domestic of 3,283 units and export of 5,632 units for the given period. The cumulative wholesale YTD growth for the given period stood at 29 per cent. In line with the brand’s focus on the global market, Nissan India exported 5,632 units in August 2022. Thus, this translates to a 534 per cent month-on-month and 71 per cent year-to-date increase. This strong export performance comes on the strength of Nissan achieving the key milestone of export of one million units in the month of July ’22. This also reflects perfectly on the philosophy of ‘Make in India, Make for the World’.
Nissan India mentioned that the love for the Big, Bold, Beautiful Nissan Magnite continues to grow with strong sales volume. This festive season will further boost sales as the preference for personal mobility and normalcy of work-life balance grows. Thus to keep the Magnite brand fresh, Nissan has introduced the new Nissan Magnite Red Edition. This update with enhanced value at a very attractive introductory price will support the increased production for more deliveries to the buyers in the festive season.
Launched in December 2020, Nissan Magnite, currently at a starting ex-showroom price of 5.97 lakh (ex-showroom), has its roots in Japan and is made in India. Hence it is compatible with Nissan India’s manufacturing philosophy of ‘Make-In-India, Make for the World’. The Nissan Magnite has received an overwhelming market response, with 1 lakh+ domestic bookings. With 25 per cent of bookings coming through Nissan’s digital ecosystem proves the successful digitalization conquest. The company also launched the Nissan Magnite – Red Edition in July 2022. This specific variant of the Magnite comes with a starting price of 7.86 lakh (ex-showroom).
Nissan exports Magnite to over 15 countries, with its most recent launches held in Nepal, Bhutan, and Bangladesh. Since commencing exports in September 2010, the Japanese company has exported vehicles to 108 countries from its Renault-Nissan Automotive India Ltd. plant in Chennai. The covered countries under this export programme include a host of regions. These are Middle Eastern countries: Europe, Latin America, New Zealand, Australia, South-East Asia, SAARC countries, and Sub Sahara and Africa. In recent years, Nissan India has also changed its primary export market from Europe to the Middle East. Now Nissan has more presence in countries like Saudi Arabia, the United Arab Emirates, Oman, Qatar, Bahrain, and Kuwait.
Also Read: Nissan India exports cross 10,00,000 unit milestone.