Magnite, Nissan India’s top-selling product, is driving in a lot of innovation. Motivated by the high sales figure of the SUV, Nissan has introduced a host of customer-centric services. Among these, the newest addition is the Virtual Sales Advisor. As part of its digital platform ‘Shop@home’, Nissan India has launched this service.
The main focus of this interactive Virtual Sales Advisor is to enhance the customer’s purchase journey. With the growing digitalization across the world, the automotive sector is also catching up with the trend. The current generation models are so much about tech and electronics. And along with the cars, the dealerships are also getting more and more digitized. The pandemic has further pushed the dates way forward as customers want to accomplish every task from their homes or smartphones.
This is a real-time personalized product expert that will provide a host of information. Alongside this, the product will also answer questions related to vehicle, ownership, exchange options and more. In fact, customers can also take the help of this assistance for their variant selection. And for the customers wanting to book their car can also do so via this virtual sales advisor. As the big picture, this service provides the customers with a complete end-to-end online journey of purchasing a car.
With growing sentiments to enable a work-from-home culture in every possible way, Nissan’s Shop@Home is a perfect addition. Features like virtual showrooms, virtual test-drive and other digital services make this initiative quite attractive and convenient. In fact, the carmaker confirmed that 25 per cent of Magnite’s inquiries and bookings have come via this initiative. And the company expects this Virtual Sales Advisor will also have a positive impact on the customers as well. Days are not far when like our grocery and electronics, we will get to see online car purchases with the option of doorstep delivery.