Nissan Motor India Pvt. Ltd. (NMIPL) has launched a special ‘Freedom Offer’ for its popular compact SUV, the Nissan Magnite. This exclusive offer is available to all serving personnel in the Indian Armed Forces, Central Paramilitary Forces, and State Police Forces, offering them the chance to purchase the Magnite at significantly reduced prices through a special booking process.
The initiative is particularly timely as it coincides with India’s Independence Day celebrations, and reflects Nissan’s respect and gratitude for the sacrifices made by the country’s defense and security personnel. The offer allows eligible customers to purchase the Magnite at prices reminiscent of its introductory rates when it was first launched in December 2020.
The pricing under the ‘Freedom Offer’ provides substantial savings, particularly for personnel purchasing through the Canteen Stores Department (CSD) and the Kendriya Police Kalyan Bhandar (KPKB) routes. For example, the Nissan Magnite XE, which typically retails at an ex-showroom price of INR 5,99,900, is available for INR 4,99,000 for Armed Forces personnel through the CSD portal, translating to a saving of ₹1,00,900. Similarly, Central Paramilitary and State Police personnel can purchase the same model at INR 5,65,900 through the KPKB, saving INR 34,000.
The offer extends across several variants of the Magnite, including the XE, XL, XV, and the newly launched Magnite GEZA CVT. The discounts range from INR 34,000 to INR 1,64,010 depending on the variant and the specific service route through which the vehicle is purchased.
To facilitate a smooth and hassle-free booking experience, Nissan has established a dedicated helpdesk. This exclusive support service is designed to expedite the booking and delivery processes, ensuring that eligible personnel can take advantage of the offer with ease. Customers can reach out to the helpdesk via the contact number +91 99993 13930 for personalized assistance.
The ‘Freedom Offer’ comes on the heels of Nissan’s recent achievements with the Magnite. The compact SUV has enjoyed significant success in the Indian market, with over 100,000 units sold domestically as of January 2024. Additionally, the Magnite has marked a strong presence in international markets, crossing 30,000 units in exports by April 2024.
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