Nissan has announced its four-year business plan for Africa, Middle East and India where the brand plans to launch 8 new models under the Nissan brand optimizing the product portfolio. According to the new plan, Nissan also plans to introduce new electrified powertrains and connected technologies into the products.
Under its Global Transformation Plan, Nissan will build on the key market where it has a strong brand presence maximising synergies with its partners and manufacturing processes in South Africa, Nigeria, Egypt and India. The brand also plans to focus on core models and technologies which account for 10% in the global automotive market.
The brand has laid down a new plan of action to improve regional cost and efficiency by optimising the regional product portfolio by 20%, increasing the cost competitiveness of local plants, channelise export opportunities for manufacturing plants in Africa, Middle East and Indian market and to bring employ new techniques to reduce fixed costs.
Nissan plans to bring 8 new models as well as focus on the core models and segments as well as the most profitable products. The brand will also be focussing on building on SUVs and affordable sedan models as part of their regional priority. The will also be launching local models like the Navara in South Africa and a B-SUV in India.
Nissan also plans to deploy e-Power, EV and connected technologies under the Nissan Intelligent Mobility, in a phased manner.
In the Indian market, the brand has recently launched the 2020 BS6 Nissan Kicks SUV in India at INR 9.49 lakhs ex-showroom with a new 1.3-litre turbo-petrol engine. The new engine comes with Dual Variable Timing system reduces emissions and provides higher torque at low RPMs while the new X-Tronic CVT claims to be 40% more efficient than existing CVTs.
With the new comprehensive business plan all partners – Groupe Renault, Nissan Motor Co LTD and Mitsubishi Motors Corporation will deepen synergies to support the competitiveness and profitability of member companies