Maruti Suzuki’s premium retail network, Nexa, turns six today. The first Nexa showroom came in 2015. The aim was to provide the customers with a more premium offering in terms of sales and service. Interestingly this seems to have worked. And the company mentioned that nearly half of Nexa customers are under 35 years of age. Nexa was a first-of-its-kind initiative ever taken by an automotive company in India, and the plan has worked out pretty well for Maruti Suzuki. As of today, Nexa has sold over 1.4 million cars. And over 70 per cent of its customers are first-time buyers, which justifies the fact that it is able to attract new customers to the showrooms.
One of the main USPs of bringing in the Nexa concept was to provide the customers with a global car buying experience. This includes superior hospitality, innovative technology, and a global lifestyle. The showrooms of Nexa also look premium inside out, offering a host of customer-centric services. In a period of just six years, Nexa has come up with over 380+ outlets in the country, covering more than 234 cities. Nexa is also responsible for some of the top-selling models in the country, which includes the likes of Baleno, Ignis, and Ciaz.
The initial models to come up under the Nexa brand were the S-Cross and Baleno in 2015. Then in January 2017, Ignis hit the roads drawing the attention of ever-evolving young customers. Ciaz was the next car in the timeline, which was launched in April 2017. Ciaz was a massive success and garnered a high volume of sales in the 2016 to 2020 period. The latest product in Nexa’s stable is the XL6, which will also get a mid-life update in 2022. Nexa has done exceptionally well in a very short period and stood in the top three positions in the sales chart behind Maruti Suzuki and Hyundai.