Key highlights

• Moto Morini Seiemmezzo 650 prices reduced in India
• 650 Retro is now cheaper by Rs 2 lakh
• 650 Scrambler is now available at less rate of Rs 1.9 lakh

Moto Morini has announced a big price cut of up to Rs 2 lakh on its 650 motorcycle range. The price cut comes after a strategy change to pull more customers. Read all the details below.

Also read: Triumph Scrambler 400 X spotted with cross-spoke wheels

Moto Morini Seiemmezzo 650 price cut details

Sold by Adishwar Auto Ride in India, the Italian heritage brand Moto Morini has announced a massive price cut for its Seiemmezzo 650 range. Moto Morini Seiemmezzo 650 Retro is now cheaper by Rs 2 lakh; dropping its ex-showroom price from Rs 6.99 lakh to Rs 4.99 lakh.

Meanwhile, the Seiemmezzo 650 Scrambler is now cheaper by Rs 1.9 lakh ex-showroom. It is now priced at Rs 5.20 lakh, as opposed to Rs 7.10 lakh (ex-showroom) earlier.

Mind you, both motorcycles use the same chassis and engine but the riding positions and outlook are different because of their segment positioning. The Retro variant is more focused on street riding, while the Scrambler has a more upright position with long suspension travel for soft trail riding.

Moto Morini has equipped both motorcycles with a tried and tested 649cc, parallel-twin, liquid-cooled motor. This engine mated to a 6-speed transmission, generates 55.6 bhp and 54 Nm of peak power and torque.

Being advanced motorcycles, both models are equipped with the latest technology and features like LED lights, a TFT coloured console, ride modes, Bluetooth connectivity, and more.

The latest price cut has made the Seiemmezzo 650 range more affordable to purchase.

Also read: Triumph Thruxton 400 spied testing outside India

Our verdict

Moto Morini motorcycles have been struggling to sell in the complex and competitive Indian premium bike market. The availability of Royal Enfield 650 range at a lower price, attracts customers evidently. However, with the latest price cut, the Italian brand might witness a hike in its sales figures.