MG Motor India has announced the opening of its first flagship experience store at Milestone Experian Centre, Sector 15, Gurugram. The company will have a network of 120 dealerships across 50 cities and plans to open 250 touch points by September this year. The brand has started to accept bookings on 4th of June 2019 for the MG Hector SUV at a price of INR 50,000 and the SUV’s price remains to be announced. By launching the dealership network, customers can now schedule test drives at their nearest showrooms from 15th June onwards.
The MG flagship store has been designed to give their customers a new automotive experience. The design philosophy used is what MG calls as ‘Emotional Dynamism’, which features contemporary brand elements and smooth colour palettes.
The store greets customers with a 1965 MG Midget and the store is styled in British icons, such as the Union Jack, Big Ben, British Telephone Booth and Streetlamps, all consolidated as design elements within the store. This brings the visitor closer to the brand’s ‘British Heritage’ and culture. The store also incorporates the MG Cafe where customers can come and have conversations over a cup of coffee, as in India buying a car is usually a family decision.
From the heritage past to the future, the flagship store is equipped with an ‘LED Video Wall’ which has 36 connected TVs playing the brands videos, with content about the company’s history and future vision. The store has an ‘Engineering Corner’ with various vehicle components including the 48V hybrid engine, on display. The MG showroom also has a ‘Live Vehicle Configurator wall, where the visitors can choose the model, transmission, fuel variant, etc. before progressing to customize the look and accessories that their MG will come equipped with. The configurator comes in a large 55-inch screen set up in a 6×6 format of a total of 36 screens, which give the visitor an immersive experience.
The brand has also moved its corporate headquarters in Gurugram and the self-owned property is located in the same building. The office is designed with the look and feel of a classic British street, which goes along with the ‘Queen’s Necklace’ theme.
Both the company owned flagship showroom and the corporate office have been built under an overall investment of INR 150 crore and have recieved “Indian Green Building Council LEED India 2011 Core & Shell – Platinum & GRIHA v2015 – 4 Star” environmental certification. The brand also comprises of 32% women professionals, which is highest in the Indian Auto Industry.