MG Motor India has unveiled its ambitious network expansion plans for India. The company aims to penetrate deeper into the Indian market by establishing its presence in Tier 3 and Tier 4 cities and rural areas across the country.
In a bid to enhance accessibility and bring the brand closer to customers, MG Motor India is set to establish 100 new touchpoints by the end of the year. Each of these dealerships will offer the latest MG models on display, digital configurators, and after-sales support, ensuring a seamless and immersive experience for customers.
MG Motor India Transitioning into MG 2.0
Satinder Singh Bajwa, Chief Commercial Officer, MG Motor India Pvt. Ltd., expressed his excitement about the launch. “We are thrilled to transition into MG 2.0, the next phase of our journey in India. As we evolve with the market, it is essential for us to extend the brand’s network to new territories, ensuring seamless sales and aftersales support,” he said.
The company is working towards introducing 100 new MG dealerships this year, tailored particularly for rural and Tier 3 and Tier 4 cities. “We are excited to come closer to our customers in these new territories and providing them with the opportunity to choose and drive their favourite MG car with peace of mind. This initiative reflects our unwavering commitment to enhancing accessibility and delivering outstanding experiences to our valued customers,” Bajwa added.
Commitment to Advanced and Futuristic Products
MG Motor India is committed to developing advanced and futuristic products focusing hugely on offering exceptional sales and after-sales services to its customers. With more than 380 touchpoints in 170 cities, the company has established a robust footprint in the country.
Currently, MG Motor India has an impressive 85% market presence in India, with MG service centers strategically located within a 15-kilometer radius, ensuring quick assistance within just 30 minutes.
As part of MG 2.0, the brand will stay focused on strengthening its R&D, expanding its manufacturing footprint through extensive localization, and increasing its annual production capacity from the current 1,00,000 plus to up to 3,00,000 vehicles.
From a sales and after-sales perspective, the brand aims to attain 100% nationwide coverage and plans to have 520 touchpoints in 270 cities by the end of FY2024.
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