MG Motor India has launched the MGverse. With this introduction, the company became one of the few brands across the industries and the first automobile OEM in India to launch a Metaverse platform. MG Motor India aims to strengthen its connection with the GenZ and GenAlpha generations and also provide an immersive experience.
The MGverse will act as a universe that will combine multiple virtual spaces into one. The platform aims to bring MG fans, partners, customers, and employees together. Together, through this platform, they will be able to shop, work, play, engage, collaborate, co-create and even socialise. MG says the platform will enable users to go beyond the restrictions of screens. Furthermore, it will also allow them to go beyond the boundaries of distance into a future where everyone can be present. Being together, they will be able to create new possibilities and also experience new things.
The MGverse platform will be accessible on a smartphone and also through web browsers using other devices. MG Motor also plans to introduce similar experiences for virtual reality (VR) headsets. Using VR headsets will allow an even more immersive and realistic experience at home or in a dealership. MG Motor India will execute the platform in phases. The company will implement the first phase during the festive season this year. Apart from the new platform, MG currently has multiple digital solutions. These include – MG Expert, MG ePay, NFTs and Car-as-a-platform.
MG will offer five experience centres to ensure there’s something for everyone. These will let customers explore their creativity in the MGverse.
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