MG Motor India along with Gurugram-based NGO IIMPACT, that provides educational opportunities to girls from economically and socially disadvantaged communities of India has started an e-learning initiative called ‘IIMPACT- ech Studio: e-Siksha, Ek Nayi Disha’.
MG Motor India and IIMPACT have an active partnership since the carmaker was launched in India and MG have supported around 50 such IIMPACT learning centres across the country. MG and IIMPACT will now convert 15 of the 50 learning centres into e-learning centres starting from 5 cities.
The e-learning initiative will prepare underprivileged girls for the ‘New Normal’ and as part of the initiative, MG Motor India will deploy 15 IIMPACT Learning Centres (LCs) in 5 cities to provide e-learning solutions. MG is also encouraging tech enablement of IMPACT HQ’s Training & Professional Development Department.
According to the brand, the tech enablement will empower an additional 1800+ IIMPACT learning centres across 11 states. Tech enablement will also help with the professional development of the teachers as well as quality content propagation for both students and the teachers.
A share from each MG Hector and MG Hector Plus sold will be directly contributed towards this initiative. A similar project with IIMPACT has supported more than 60,000 girls across the country.
MG Motor India considers ‘community’, ‘diversity’, ‘innovation’, and ‘environment’ as important stakeholders in its business and has undertaken many initiatives under MG SEWA and Sustainability.
MG Motor India is trying to set benchmark standards and the brand highlights upon gender diversity with 32% female in the company’s total workforce with plans to further increase the number of women working in the company, in the near future.
In 2018, MG India collaborated with ‘The Better India’, honouring six women trailblazers that inspired change in different communities across the country. In November 2018 the brand also joined hands with TRAX NGO to launch its road safety initiative, implemented in 257 schools in Faridabad and Gurugram reshaping over 3,00,000 school students.