MG Motor India has launched the MG StudioZ. This facility located in Chennai offers a unique immersive experience to guests using VR/AR technology.
MG StudioZ has been envisioned as a way to bring the British brand closer to car enthusiasts. To this end, the StudioZ comes with a digital running façade, video wall configurator and a mega visualizer with VR/AR zone. Apart from these, the studio will also have MG branded merchandise, which customers can buy and take home.
The initiative also aims to offer a dynamic digital environment. This should align with the aspirations of the modern urban buyer. The MG owner is also a tech savvy and car enthusiast.
At the inaugural event, MG will be showcasing their EV line-up. This includes the recently launched Comet EV along with the ZS EV as well.
The studio also houses areas that cater to the younger clientele. The Gen Z specific areas consist of attractions meticulously designed for the target audience. The start of the studio showcases MG’s journey throughout the years.
The StudioZ will also act as a novel retail idea that is expected to offer a never before experience for a potential car buyer.
Currently, the carmaker has Comet EV, Astor, ZS EV, Hector and Gloster on sale in India. The latest car launched by MG is the Comet EV. Given the growing popularity of EVs in the market, Comet has made an instant impact. The Comet is a great initiative for first time EV buyers. With its quirky design language and small dimension, Comet is an eye candy. Comet is the perfect choice for the ones looking to get a intra city EV. Loaded with features and tech, Comet is the choice for the new gen customers.
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