MG eXpert launched in India – What is it?

MG Motor Indian has announced that the brand is bringing a first-in-industry product exploration experience to the Indian market. Called the MG eXpert, the human-driven, voice-enabled AI-backed platform will offer flexible and convenient interactions. MG will provide customers an enhanced purchase experience thanks to human intervention and AR technology. The brand has announced that the new MG eXpert will be available to customers across multiple touchpoints from the comfort of their homes.

What is MG eXpert?

MG Motors India reveals that the MG eXpert will usher in a new phase of technology. The brand will also offer an Eccentric Engines’ Experience Manager tool. The tool strives to bring the best audiovisual experience to the customer, bridging the gap between virtual and face-to-face interaction. MG boasts that the brand’s core philosophy coincides with the tech-backed seamless customer experience offered by eXpert.

The MG eXpert acts as a one-stop simple & convenient solution to multiple queries from product feature to ownership. Customers can get a refined, informative, interactive, and technologically advanced product exploration experience from the comfort of their homes.

With MG eXpert, customers can ‘Live Stream’ AR on-vehicle. Through Augmented Reality technology, customers can view the actual car from the comfort of their home. Customers can also visualize the colour palate and accessorize the car to finalize the look and feel of the vehicle. MG eXpert also allows customers to directly connect with product experts for step-by-step guidance.

The product experts can also provide on-road price, expected delivery date, and variant comparison, effectively bringing the dealership experience home. In addition to this, customers can also book a test drive at their nearest dealership. Thanks to MG eXpert, the platform will enable the customer to explore, experience, and make assisted decisions before purchasing smart MG vehicles from the comfort of their home.

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