Mercedes-Benz ‘Wishbox Campaign’ in India. What is it?

Mercedes-Benz, India’s leading luxury car manufacturer, has announced the launch of its innovative ‘Wishbox’ financial campaign. Designed to provide customized financial solutions for aspiring Mercedes-Benz customers, this initiative aims to make owning a luxury vehicle more accessible than ever before.

Innovative Financial Solutions

The ‘Wishbox’ campaign introduces a range of tailored financial options, enhancing the existing ‘Star Agility’ and ‘Star Finance’ products. Brendon Sissing, Managing Director & CEO of Mercedes-Benz Financial Services, highlighted the company’s commitment to understanding customer needs. “Mercedes-Benz Financial Services has been fulfilling Indian customers’ wishes with innovative financial products for over a decade. This year, we are introducing the popular financial solution ‘Wishbox’, offering personalized financial solutions suited for every customer’s requirement,” he stated.

Key Features of Wishbox

1. Step-Up EMI: This option is ideal for customers seeking lower initial financial commitments. It offers low monthly payments that gradually increase each year, culminating in a final balloon payment. This solution is particularly suited for salaried professionals and individuals looking to upgrade or trade-in their vehicles. Monthly EMIs start at Rs. 39,000.
2. Easy Annual Benefit: Designed for customers who prefer making larger one-time annual payments but want lower monthly EMIs. This plan is suitable for those expecting annual bonuses or similar financial arrangements. Monthly EMIs begin at Rs. 60,000.
3. EMI Holiday: This offer provides zero to minimal EMIs for the first three months after purchase, allowing customers to manage initial expenses more effectively. From the fourth month, EMIs start at Rs. 57,000.

STAR Agility Plus

In addition to Wishbox, Mercedes-Benz continues to offer the ‘STAR Agility Plus’ product. This comprehensive financial package includes service packages, assured buyback value, extended warranty, and 40% lower monthly commitments compared to traditional finance products. At the end of the tenure, customers can choose to upgrade, retain the vehicle by refinancing, or return the vehicle, providing complete freedom and peace of mind.

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