Mercedes Benz India has achieved year-on-year growth of 13 per cent in the January to June 2023 period, marking its best-ever half-yearly sales. Despite the absence of the popular GLC SUV, the company sold 8,528 units during this period.
The E-Class LWB remained the top-selling car for Mercedes Benz India, while high-end vehicles like the S-Class and GLS SUVs experienced high demand. The sales of electric vehicles (EVs) grew significantly, albeit from a low base, with a tenfold increase. This growth was attributed to the introduction of new models such as the EQB and EQS.
During the second quarter of 2023, Mercedes Benz India continued its strong performance, with bookings crossing the 3,500-unit mark and sales reaching 3,831 units, an 8 per cent increase compared to the same period in 2022. The company is ramping up production to meet the high demand.
Mercedes Benz India attributed the record sales performance to the brand’s desirability, attractive product portfolio, and increased availability. It also talked about the successful implementation of the ‘Retail of the Future’ business model. The company aims to enhance the customer experience and focus on the top-end vehicle segment, outpacing other segments.
Key highlights for Mercedes Benz in the first half of the year included the strong demand for the GLS, S-Class, S-Class Maybach, GLS Maybach, and AMG G 63. The LWB E-Class remained the highest-selling model, the GLE was the top-selling SUV, and the new C-Class contributed significant volumes to the company’s overall performance.
Looking ahead, Mercedes Benz India has exciting plans for the remaining quarters, including the launch of the new-generation GLC, which is highly anticipated by customers. With more new launches lineup, we expect the sales of Mercedes-Benz to reach even new highs.
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