Mercedes-Benz today inaugurated India’s first ‘Integrated AMG Performance Centre MAR2020’ outlet in Ahmedabad. This AMG Performance Centre has come up in the city’s prime location of Thaltej. Under this, customers will get an exclusive and customised Mercedes-AMG brand experience. Providing a luxurious and immersive experience, the AMG Performance Centre also integrates the MAR2020 format.
This modern retail format of Mercedes-Benz has four main pillars. These are Design, Architecture, Customer-oriented processes, and Digital enhancements. Spread across 9000 sq. ft., this facility has a 1S facility and can display 9 cars. The Integrated AMG Performance Centre is also India’s first dedicated MAR2020 EQ Display.
With this Ahmedabad’s AMG Performance Centre in its portfolio, Mercedes-Benz India now has five AMG Performance Centres. The other locations in the country include Delhi, Mumbai, Bangalore, and Hyderabad. These Mercedes-Benz’s AMG centres will aim to create a bond and contact with these customers. Furthermore, with the AMG name involved, the customer will get an exceptional experience. The integration of Mercedes-Benz India’s signature retail further deepens customer experience through a combination of spatial design like innovative advisory processes and the introduction of digitalisation in the areas of advice, sales, and service.
The AMG Performance Centre marks multiple firsts in Mercedes-Benz’s customer experience offerings, including India’s first-ever integrated AMG Performance Centre and EQ display in MAR2020 format. The AMG Performance Centre also guarantees a consistent and unique AMG brand identity. Customers also get to choose from high-quality interiors with exclusive furnishings and a palette of colours. All of these create an exclusive atmosphere for driving enthusiasts. The sales and service experts are thoroughly trained through a scrutinised process that ensures first-class service delivery at every touchpoint. The new showroom will showcase Mercedes-Benz’s new super luxury range. Thus, also offering an exclusive Mercedes-AMG product experience to the Indian performance purists.
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