Matter, a technology start-up, has announced its launch plans. The company confirmed that it would launch its first electric motorcycle on 21st November 2022. Matter mentioned that the bike has been designed and engineered with a complete ground-up approach. The company’s new Changodar plant in Ahmedabad will assemble the initial batch. The manufacturing facility spread across 2,00,000 Sq ft will produce 60,000 units. And with more demand, it has the ability to produce with an expansion capacity of 2,00,000 units per annum. In the coming years, Matter aims to, directly and indirectly, employ over 1,000 people.
Matter’s Plans For The Future
The company has set up plans to enter the market with an omnichannel approach. Thus, customers will experience its experience centres and dealership model. The overall aim is to provide a connected experience to its prospective customers. The distribution network will be created in 4 phases. Initially, the company plans to target the Tier1 markets. Then once momentum picks up pace, it will go pan India.
Demand For Electric Two-Wheelers On The Rise
EV is still at a nascent stage, and thus we are witnessing a host of new entrants in this segment. Matter, too is one such company that aims to leverage the demand. With its omnichannel experience approach building on brand affinity and trust amongst prospective consumers, Matter has big plans for the long term. Matter talked about optimizing all touchpoints for the best customer experience and not just relying on driving sales conversions.
In its last four years, Matter has built an in-house hyper-scalable tech stack. The key focus has been on the core components, such as the drivetrain, electronics, battery systems, chargers, and connected experiences. In fact, Matter’s vertically integrated approach has resulted in five granted patents. Moreover, other than these granted patents, multiple patent applications are also in the pipeline for Matter Drive 1.0, Powerpack, Charger, Controls, and other related technologies.
Also Read: Hero MotoCorp launches Vida V1 electric scooter in India at INR 1.45 lakh.
