Maruti Suzuki has announced the launch of their subscription model dubbed as Maruti Suzuki Subscribe for individuals that will enable easy and flexible car ownership to customers. For individual subscription service, Maruti Suzuki has partnered with Myles Automotive Technologies and will run a pilot project in Hyderabad and Pune in the initial phase.
The Maruti Suzuki Subscribe programme for individuals offers the benefits of owning a Maruti Suzuki car without having to purchase the vehicle and paying the full amount. Through Maruti Suzuki Subscribe customers can choose to subscribe to a new Swift, Dzire, Vitara Brezza and Ertiga from Maruti Suzuki ARENA and a new Baleno, Ciaz and XL6 from NEXA, the brand’s premium sales channel. The Maruti Suzuki Subscribe offers flexible tenures and customers can choose a period of 12, 18, 24, 30, 36, 42 and 48 months.
The monthly subscription is all-inclusive which includes taxes and there is no need of a down payment. Customers will pay monthly subscription charge starting INR 17,600 for Swift Lxi in Pune and INR 18,350 in Hyderabad. Customers also get an option of buyback once the subscription tenure is over.
Apart from features like zero-down payment, the customer-centric all-inclusive subscription model also includes complete car maintenance, insurance, 24×7 roadside support and no resale risk. The vehicle maintenance, insurance coverage and roadside assistance will be taken care off by Myles, through Maruti Suzuki’s dealer channel.
Maruti Suzuki Subscribe was earlier offered only to corporates and the brand has recently introduced the service for individuals. In addition to Hyderabad and Pune Maruti Suzuki Subscribe for individuals is also available in Gurgaon and Bangalore as a pilot project. The leasing service is offered for corporate as well as small and medium enterprises along with self-employed professionals. The Maruti Suzuki Subscribe also comes with other value-added benefits such as efficient taxation, an off-balance-sheet transaction as well as zero impact on borrowing capacity.