We’ve repeatedly said this, almost every time Maruti Suzuki does something, they do it right. The Nexa outlets are the brands premium retail showrooms, and they have worked brilliantly in not just setting aside their premium cars from the regular models, but also in the sales department. Maruti Suzuki has now revealed that the Nexa showrooms have sold more than 1 million cars in India. Nexa was introduced by Maruti Suzuki in 2015 with the launch of the S-Cross and now includes other models such as the Baleno, Ignis, Ciaz & XL6.
Maruti Suzuki so far has 350+ Nexa outlets in more than 200 cities in India. In just 4 years, Nexa has managed to sell more than 10,00,000 cars which proves that the brands strategy has worked in offering a premium experience to the new age customers. Maruti Suzuki reveals that the Nexa showrooms have customers with an average age of under 35, and this premium buying experience helps in converting to sales.
The Nexa showrooms now retain the Ignis which is a bold and funky hatchback. The Baleno is a premium hatchback with all the features which one can expect. The Ciaz is a sedan which offers interior space superior than not just direct rivals, but even better space than some D1 segment sedans. And the recently added XL6 which is based on the Ertiga delivers a premium MPV experience for family buyers. While the first-gen S-Cross did not do wonders, the facelift model has managed to find more buyers and is now a well accepted crossover in our market.
All Nexa cars come with features such as LED headlamps with projectors, LED DRLs, snazzy alloy wheels, healthy dose of chrome accents, smartplay touchscreen infotainment system, option of automatic gearbox, automatic climate control, etc. Almost every car across every segment from the Nexa showrooms has all the features a buyer might need, or even more. The SHVS smart hybrid engine technology available on almost every Nexa car except for the Ignis also sets the brand apart from competition purely based on innovation delivered to the mass market.