Maruti Suzuki has announced that its customers can now order its Genuine Accessories online via 100+ cities in India. By visiting the Maruti Suzuki Genuine Accessories (MSGA) website, customers can avail the numerous revolutionary offers via this initiative. As an end-to-end buying solution with the option of home installation, customers can check out the vast range of 2000+ products. Maruti Suzuki states that it will expand its website to include more products wherein it also conducted research.
According to their data over 30% of customers preferred to buy car accessories online for their car enhancement. Therefore, Maruti Suzuki has accordingly aligned its initiative to cater to the changing trends and customer’s needs for digital buying. The automaker stated that it has drawn inspiration from these changing customer behaviours and digitised 24 out 26 touchpoints. This decision also falls in line with Maruti Suzuki’s aim of offering a seamless ‘Phygital’ experience for buyers across India.
Maruti Suzuki states that the website allows customers to order their desired Genuine Accessories from the comfort of their homes. Customers need to follow 3 steps which are- Browse, Add to Cart, and Order while being active on the website. Users can also search for their desired accessories depending on various factors such as vehicle model, variant, and product category. The website allows users to order Genuine Accessories online based on their needs or wants, anytime and from anywhere.
Customers can also make payments for these accessories via a digital payment gateway with their modes of choice. Maruti Suzuki also offers the option of fitting the accessory for a customer at their homes or the nearest dealership location. The automaker states that their Genuine parts and accessories are the right for their vehicles sold throughout India. The parts offer safety, reliability, and superior vehicle performance along with empowering customers to purchase more accessories in the future.
Maruti Suzuki also announced that it will offer a new range of exclusive NEXA accessories for its recently launched Baleno. The 2022 Baleno hatchback has been a highly anticipated vehicle from Maruti Suzuki’s arsenal for the Indian market. The automaker will offer Elegrande and Novo Spirit Packages for highlighting the exterior and interior of the all-new Baleno.
Also Read: Maruti Suzuki Baleno 1.5L not for India