Maruti Suzuki Arena recently marked its seventh anniversary, solidifying its position as the most accessible and widely recognized car-buying channel in India. Launched in 2017, Arena has grown to become an essential part of Maruti Suzuki’s success, contributing significantly to the brand’s market dominance.
Over the past seven years, Maruti Suzuki Arena has established an extensive network with 3,069 outlets spread across 2,596 cities, making it the most widespread and accessible automotive retail network in India. This vast presence has enabled Arena to reach to over 11 lakh families annually, contributing to a community of more than 82 lakh customers nationwide.
Maruti Suzuki Arena’s success is reflected in its impressive market leadership, with five of the top ten best-selling cars in FY23-24 coming from the Arena range. These include popular models like the Wagon-R, Swift, Brezza, Dzire, and Ertiga, which continue to resonate with Indian consumers, particularly the younger demographic. In fact, young customers account for 49% of Arena’s sales volume, highlighting the channel’s strong appeal to this key segment.
The introduction of innovative technologies, such as the ARENAverse, an immersive virtual showroom, and the Maruti Suzuki Smart Finance (MSSF) platform, ensures that customers have a seamless online journey from discovery to purchase. Additionally, the availability of Maruti Suzuki Genuine Accessories (MSGA) and an online car configurator allows customers to personalize their vehicles to match their unique preferences.
The ARENA range of vehicles is meticulously designed to meet the evolving needs and aspirations of young Indian consumers. Equipped with advanced features such as Dual Jet Dual VVT engines, Suzuki Connect, and S-CNG technology, these vehicles offer a perfect blend of performance, efficiency, and innovation.
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