We all know that the Maruti Suzuki Alto is India’s most favourite budget hatchback. This small little car has been selling in numbers much higher than many of the other brands can sell all their cars combined, monthly & annually. Now, the Alto has scaled up a new height by achieving 35 lakh sales in cumulative wholesales. Also, the Alto nameplate has become the best-selling car in India for 14 consecutive years.
The preferred choice by first time car buyers, the Alto offers practicality, decent driving fun, and is very easy on your pocket. With the design being refreshed every now and then, Maruti Suzuki ensures that their cheapest offering also remains fresh in a segment where the buyer is very cautious.
The Maruti Suzuki Alto might be a budget car, but it comes with features such as power steering, power windows, integrated stereo, internally adjustable ORVMs, clear lens headlamp & tail lamp, 2 engine options including 800cc & 1000cc, CNG option, AMT (AGS), and much more.
Maruti Suzuki claims that around 18% Alto sales comprise of the AGS variant, which is an Automated Manual Gearbox (AMT).
In 2017-18, Alto saw a growth of 6% in the market. In the same period, it dominated the segment with 33% market share. Maruti Suzuki shares that nearly 44% of their buyers are yound and below the age of 35. This contribution has been growing by 4% in the last 2 years.
With Maruti Suzuki reaching out to almost every city here in India, it is hard not to think of a product from their portfolio when planning to buy a car. The brand offers the best price, best features, best mileage and best ASS compared to any other brand in our country. Also, being the trusted brand for years, Maruti Suzuki finds a sweet spot in every car buyers mind and this does result in its favour during a car purchase.