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Mahindra Bolero MaXX Pik-Up range bags 1 lakh sales in 16 months

Written by AnantaSaranNayak

Mahindra & Mahindra (M&M) has achieved a significant milestone by rolling out 1 lakh units of its All-New Bolero MaXX Pik-Up range in just 16 months. Thus establishing a record in the commercial load segment. This accomplishment was driven in part by the launch of the Maxx Pik-Up City on August 10, 2022. In an industry-first move in the commercial vehicle sector, the company added 8 different models in April 2023, including new variants in the City and HD ranges, offering various payload and cargo length options.

Mahindra & Mahindra Ltd mentioned the gratitude for the trust and confidence of its customers. This attributes the milestone to their support. Mahindra’s current focus is on understanding and meeting the unique demands of the Indian market, which has contributed to an enhanced customer experience in the commercial vehicle segment. Mahindra is also committed to delivering value through technologically advanced and versatile pickup vehicles.

What Is The All-New Bolero MaXX Pik-Up?

The All-New Bolero MaXX Pik-Up range has been known for its innovative features. This includes the IMAXX telematics solution for advanced connectivity and fleet management, height-adjustable seats for driver comfort, cornering lamps for improved visibility, a spacious 10-foot cargo space, and robust 7R16 tires for challenging terrains. The range caters to a broad spectrum of customer needs, offering options such as the City, HD Range, and Diesel and CNG variants.

Mahindra’s Pik-Up vehicles have been a significant success in India, with over two million units sold since their initial launch. These vehicles, designed and manufactured in India, have played a crucial role in the country’s last-mile logistics network due to their suitability for India’s logistics requirements. The company has made its name with its reliability reviews. Going forward, we wish to see more exciting products from Mahindra thus taking the game to a whole new level.

Also Read: Mahindra launches Bolero Neo+ Ambulance at INR 13.99 Lakh