Mahindra has announced its collaboration with Dolby Atmos. Under this collaboration, Dolby Atmos would be incorporated into Mahindra’s all-new Electric Origin SUV models, the BE 6 and XEV 9e.
BE 6 and XEV 9e were recently launched on November 26, 2024 in India. And now it will get Dobly atmos incorporated. This is Dolby’s first partnership with an Indian carmaker, and BE 6 and XEV 9e will be the first electric SUV’s to get them. Now, Mahindra customers can enjoy immersive sound through Gaana, which is a streaming platform that is incorporated into the infotainment system of their vehicles.
With 16 Harman Kardon speakers, the BE 6 and XEV 9e will provide a top-grade audio system. Dolby Atmos will give a multi-dimensional listening experience. The system will deliver sound clarity along with depth. Users may interact more deeply and immersively with music, podcasts, and other content thanks to this technology, which turns the in-car experience into a dynamic entertainment zone.
Further, three-way speakers are placed near the front seats with a tweeter, mid-range driver, and woofer as part of the system. Mid-range sound is produced via the rear surround speakers, while Harman’s unique Unity Speaker design is used in the centre. Dolby Atmos technology will enhance the immersive cabin audio experience, which is further improved with a subwoofer and two ceiling-mounted speaker drivers.
President of Automotive Product Development, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Limited- R Velusamy, said that BE 6 and XEV 9e embody Mahindra’s vision to deliver extraordinary experience regarding every aspect of driving. By integrating Dolby Atmos, they are setting a new benchmark for in-car entertainment, which will ensure that every journey is not only seamless but also truly immersive.
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