Lexus India has announced the opening of a one of its kind Experience Centre in Gurugram. The brand plans to make the Lexus experience more accessible in and around the NCR region. With this Experience Centre, the vision is to create a rich gallery and lifestyle space. It would also give a warm, inviting feeling and bring a global experience for the guests. Lexus has its Guest experience centres in Chennai, Chandigarh, Mumbai, New Delhi, Bangalore, and Hyderabad. Although, this Experience Centre provides a much-differentiated experience to the customers and a simple, elegant, yet a much-sophisticated experience for the guests.
Taking the inspiration from Meraki, a Greek adjective that means to curate and craft something involving the soul, the design showcases creativity, love and also passion. Furthermore, the centre will also have a Lexus on display and a coffee lounge for the guests to have a more relaxing experience. Lexus confirmed that they have plans to expand these Guest Experience Centres to Kochi.
In addition to this, Lexus is also planning to open a “Go to Home” Lexus Mobile Lounge in Kerala. Lexus also plans to launch a Lexus Experience Center on the virtual platform for its online customers. Currently, Lexus India has six hybrid vehicles in the lineup. The lineup includes the LC 500h, LS 500h, RX 450hL, NX 350h and the ES 300h.
Lexus has unveiled the details of its first globally-available pure Battery EV (BEV) model, RZ. The carmaker’s story in the EV segment started way back in 2005 with the introduction of RX400h. RZ represents Lexus’s transition into a BEV centric brand. The car uses a BEV-specific platform (e-TNGA), making it lightweight and rigid. The carmaker also mentions having a full lineup of BEVs in all categories by 2030. This is an excellent move towards achieving total carbon neutrality. By 2035 Lexus has put on the ambitious target to attain 100 per cent BEV sales globally.
Also Read: Lexus India adds Guest Experience Centre in Chennai