Land Rover & Henry Poole produce a bespoke fabric to mark 50 Years of Range Rover

Written by Nizam Shaikh

Land Rover is celebrating 50 years of Range Rover and to commemorate the occasion the brand has introduced a special edition SUV with a limited production run of just 1970 units dubbed as the Range Rover Fifty celebrating the launch of the original Range Rover which was on 17 June 1970. 

The brand has now announced that Prof Gerry McGovern OBE, Land Rover’s Chief Creative Officer, has designed a bespoke fabric to mark the 50 years of Range Rover, in collaboration with Henry Poole & Co., one of Savile Row’s founding tailors. The brand will produce only 120 meters of the bespoke fabric which is only enough to make 50 men and women’s jackets tailored to meet each customer’s individual requirements for Range Rover’s landmark anniversary. All the 50 Jackets will be exclusively available from Henry Poole & Co. 

The special fabric has been woven by Fox Brothers & Co Ltd, in Somerset and draws inspiration from the exterior paint colours of the original 1970 Range Rover – Tuscan Blue, Bahama Gold and Davos White combined together in a classic dog-tooth check fabric. The same exterior colours from the 1970 Range Rover are available on the Range Rover Fifty, a first in 35 years. 

In addition to the three Heritage exterior solid paints reproduced from the original Range Rover paint palette – Tuscan Blue, Bahama Gold and Davos White, offered by Land Rover Special Vehicle Operations in extremely limited numbers, the Range Rover Fifty is also offered in both the standard and long-wheelbase options with four exterior paint options – Carpathian Grey, Rosello Red, Aruba, and Santorini Black.

The Range Rover Fifty is based on the Range Rover Autobiography trim but features bespoke differentiating highlights such as two unique 22-inch alloy wheel designs, exterior accents in Auric Atlas, ‘Fifty’ script produced personally by Prof Gerry McGovern OBE, holding its place on the exteriors, dashboard, headrests, tread plates and on the Commissioning Plaque set in the central tunnel which record the individual limited edition number.