Kia Motors has announced the name of its first C-segment pickup truck: the Kia Tasman. The name, inspired by the rugged beauty and pioneering spirit of Tasmania, the island at the southernmost tip of Australia, evokes a spirit of adventure and exploration.
The Kia Tasman represents the brand’s audacious first step into the global C-segment pickup truck market. But the Tasman is not just a practical work partner. It is a lifestyle pickup, offering a suitable companion for a dynamic 24/7 lifestyle, catering to diverse personal and leisure pursuits.
Kia plans to debut the Tasman, its first-ever pickup model, in 2025. The company is implementing a phased global launch strategy that includes markets like Korea, Australia, Africa, and the Middle East. This strategic approach aims to cater to the unique demands and preferences of each region. It takes into account Australia’s strong market for pickup trucks, Korea’s growing interest in outdoor pursuits, and Africa and the Middle East’s need for off-road vehicles in diverse terrains, including deserts.
The Tasman moniker was selected from a pool of names sourced from Kia’s global markets. Initially proposed by Kia Australia, it was ultimately chosen for its connection to Tasmania, known as the ‘island of inspiration’, and the Tasman Sea. The island’s stunning landscape and diverse wildlife contribute to a sense of wonder and community found nowhere else on Earth. The name encapsulates this spirit of adventure, reflecting the rugged nature and capabilities of Kia’s upcoming pickup truck.
To showcase this connection, Kia has released a video that features a blacksmith drawing inspiration from Tasmania’s breathtaking landscapes to create the Kia Tasman emblem.
The pick-up truck market in India is a slow one and it is unlikely that the Tasman will make it to our shores. The only options India has currently in the lifestyle pick-up segment are the Toyota Hilux and the Isuzu D-Max. It wouldn’t be a bad idea for Hyundai Motor Group to test the market with the Hyundai Santa Cruz. The Santa Cruz is a lifestyle pick-up based on the Hyundai Tucson.
Also Read: Hyundai & Kia to equip EVs in the Indian market with locally produced LFP batteries