Kia Motors is all set to begin their innings in the Indian car market. The first product is going to be the Seltos SUV, and the brand is now going to be read with a sales and service network of 192 centres across 160 cities in India. Kia is a Korean car manufacturer and is the world’s 8th largest automaker at the moment.
Kia is known to be a premium car manufacturer, although in segments which might be actually budget friendly. If you consider the competition for the Seltos, it includes the likes of Hyundai Creta, Nissan Kicks, Renault Captur, Tata Harrier, MG Hector and the likes. The Kia Seltos although the brands 1st car in India, has managed to create quite some buzz even before the official launch. That is all thanks to the variants, engines and features on offer.
Kia will have the Kia Link App for service appointments and reminders for ease of ownership for customers. The service centers will also be equipped to have the right inventory making use of digital platforms to ensure quick turn around time, and reduced hassles for the car owner. The Kia Seltos will also have a e-Vehicle health check-up so that a report is shared with the customer and the company via the app and also includes real time updates and progress of service / repairs. Kia will also notify customers via KCVG (Kia Customer Visual Guide) about the work being performed on their vehicles.
The Kia Seltos is a 5-seater urban SUV. Not being offered with 4×4 / AWD at the moment, the Seltos has been chosen as the first product in India given the love for big SUVs in our market. Kia already has plans to introduce bigger cars like the Carnival MPV which will be more premium than the arch rival Toyota Innova Crysta. Kia also has the likes of Rio in their portfolio which would fight it out in the premium hatchback space. In every respective segment, Kia Motors has a vehicle as an answer for the Indian market, and these would be launched in a phased manner, a product a year mostly.
